♡Rubén Cales ⌖ Chueca, Madrid
180,00 € 3 h
PORTFOLIO / EXPLORATIONS
Identity, material and new perspectives. An exploration of what a brand can express.
DIGITAL ECOSYSTEM · BRANDING · PRODUCT
We built MORBO from the ground up as a brand, a digital product and a complete business infrastructure. We developed the strategy and visual identity, designed the user experience and built both the web platform and its mobile application, creating an ecosystem that connects independent professionals with people looking for services and experiences.
The project also includes an operational backoffice with CRM capabilities for managing users, professionals, experiences, requests and reviews; a financial module for invoicing, expenses, closing periods and administrative control; and marketing and automation tools supporting the brand’s growth and day-to-day operation.
From branding to technical architecture, administration and internal processes, MORBO was designed as an ecosystem capable of scaling without losing control of the experience, safety or identity.
Branding · Visual identity · UX/UI · Web development · Mobile application · CRM & Backoffice · Finance · Automation · Marketing · Infrastructure
IDENTITY · DIGITAL EXPERIENCE · CONTENT
We developed the visual identity and digital presence of Self Análise, a Jungian therapy project that brings together self-knowledge, symbolism and contemplative practices in a sensitive, contemporary experience.
We created the logo and brand identity, designed and developed the complete website with booking and e-commerce capabilities, and implemented an administration panel for managing content, clients, sessions and payments. We also optimized SEO and configured the technical infrastructure required to support the digital operation.
The identity was extended into a content system and social media pieces, preserving a coherent, intimate and recognizable voice across every brand touchpoint.
Branding · Visual identity · UX/UI · Web development · E-commerce · Admin panel · SEO · Content · Social media · Infrastructure

Roteiros personalizados
Tá no Roteiro
España
Experiências
Valencia
Concierge particular
Madrid
Barcelona
Roteiros



STRATEGY · SOCIAL MEDIA · CREATIVE DIRECTION
We developed the strategic and visual starting point for Thais Baldasso’s digital presence, a receptive travel and personalized experiences agency in Spain. We created a clear, warm and recognizable social identity, aligning positioning, aesthetics and narrative.
The project included creative direction, photography production in Madrid and in studio, development of the brand’s visual universe and a publishing system prepared for a full month of content. We also structured the feed, formats and a reusable visual kit so the client could continue creating future publications independently.
More than a posting calendar, we built a creative foundation that gives the brand control, consistency and freedom in its digital communication, leaving a strong starting point designed to evolve with autonomy.
Strategy · Social media · Creative direction · Photography · Visual identity · Feed planner · Content · Brand kit
PUNTO CERO
We believe the best ideas grow when strategy, identity, design and technology move in the same direction.
At Punto Cero, we turn brands, businesses and ideas into clear, relevant experiences built to grow. From the first concept to execution, we create solutions designed to make sense today and keep evolving tomorrow.
If your project needs to move forward, let’s talk. Our team can help you find the right starting point and turn it into something worth featuring here.
YOUR NEXT STEP
Tell us what you have in mind. Good ideas start with a conversation.